How to Design a Successful Trade Show Booth?

Exhibiting with a booth at a trade show is a great opportunity to showcase your products and brand. With a well-designed trade show booth, you can attract more people and invite them to engage with your brand. However, you need a design that stands out from all the displays and booths of other vendors.. 

Why Design a Trade Show Booth?

With the average attendee spending about 8.3 hours at a single exhibition viewing different trade show booths, having a unique design can make your brand stand out. Not only will the design attract attendees to your trade show booth, but they will also be more interested to learn more about your brand. You will be able to communicate in a relaxed manner, introducing them to your products and gathering as much contact information as possible. 

How to Design a Successful Trade Show Booth: Top Tips

Trade exhibitions can be full of competition as different brands and companies display their best designs to attract visitors to their booths. To stand out from all the noise, you need to be creative and use a trade show booth design that your target audience resonates with:

1. Integrate Bright Colors to Grab Visitors' Attention

One of the easiest ways to draw the attention of attendees to your booth is by integrating bright colors in your design. By applying high-contrasting colors to the design, you emphasize your display elements while highlighting the most important message. You can follow the 60%-30%-10% design rule to make sure you do not include too many colors that can be overwhelming or too few your design becomes boring.  This means that 60% of your space comprises primary color, 30% secondary, and 10% accent color. 

2. Incorporate Empty Space 

Your trade show booth design can benefit from an empty space l​ayout, which helps to avoid cluttering the area with structures or furniture. White space is particularly useful in balancing your exhibit and creating a more visually appealing display. It also helps to draw the attention of visitors to the most important messages and reduce distractions. 

3. ​Make the Space Interactive

Passive activities such as watching a video screen can gain the attention of people, but interactive elements are more effective in attracting prospects. Trade show games with a chance of winning a prize, host giveaways, touch screen technology, and product demos are some of the ways you can make the space more interactive. As visitors participate in these activities, they also interact with your content. 

4. Stick to One Clear Theme

Sticking to one clear theme makes your trade booth display cohesive. While you may want to highlight all your products in the design, this can lead to confusing or conflicting messages for your prospects. By focusing on your unique selling proposition (USP), you can send a clear message to your target audience. Consider highlighting what problem your product solves, how it is unique from others, and why they need to choose you over any other product. Also make sure that the design is consistent in all your materials, including banners, images, freebies, and more. 

5. Keep the Message Large and Brief

All key messages must be viewable to all people as they pass by your booth. There are several ways to do this such as placing the, higher than 3-4 feet, posting the company logo in multiple areas within the booth, and keeping the message as brief as possible. 

6. Tell Your Brand’s Story

Telling your brand’s story shows why attendees should be interested in your products. Most exhibitionists focus on featuring a large header, branded graphics, company logo, and other graphics. However, they do not tell their story in a compelling manner. Since customers usually buy from the brands they trust, telling your story can motivate them to take action. For instance, you may tell why you do what you do or why customers consistently choose your brand over competitors.

7. Incorporate Products into the Display

One of the main reasons you may be participating in a trade show is to raise awareness of your products and company. By incorporating your own products into the display, you make the design uniquely yours while showcasing what makes your brand attractive. You may have the design made of your own products so that visitors get to see the products even before entering the booth. 

8. Use Different Types of Lighting

Lighting can make your trade booth unique and exciting in many ways. You can choose to be either subtle or show-stopping depending on what your brand is all about. With the right amount of lighting, you can make your exhibit more appealing and enhance the visibility of your graphics and products. Some of the lights worth considering include strobe and gobo lights, spotlights, accent lighting, hanging lights, and ambient lighting.

9. Enhance the Meeting Area to Match Your Branding

Your booth’s meeting areas should be appealing and attractive enough to stimulate lively conversations. Several options are available, including the addition of portable tables and counters, inflatable furniture., and illuminated LED furniture. However, make sure that the space is well-designed to aesthetics with minimal furniture. 

Enhance Your Next Trade Show Display with CR&A Custom

Designing a perfect trade show booth can be overwhelming when you think of all the factors to consider. That’s why CR&A Custom partners with brands in all industries to help them showcase their products in the most effective way. Our designers create impactful displays for trade shows, conventions, exhibitions, and corporate events. Get in touch with us to design a successful trade show booth for your next exhibition.